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Voting Patterns

July 11, 2025 by
Benedict Ouma
Title: Visualizing Kenya’s Voting Patterns with Power BI: Turnout, Trends & Truths
Tool: Power BI
Focus: Electoral Analytics for Civic Insight
This Power BI project dives deep into Kenya’s national voting data, using interactive visuals to explore patterns in voter turnout, candidate performance, and rejected votes - all mapped across counties and regions.
Questions Explored:
  • Which counties had the highest and lowest voter turnout?
  • Who was the leading candidate in each region?
  • Where were rejected votes most prevalent?
  • Is there a correlation between population size and actual votes cast?
Key Visuals:
  • A map of Kenya showing voter turnout per county
  • A heatmap comparing registered voters vs actual votes
  • Bar charts of candidate performance by county
  • Scatter plots linking population to voter participation
Key Insights:
  • Some populous counties underperformed in voter turnout
  • Wamunyoro showed strong support in coastal and western regions
  • Rejected vote percentages exceeded 3% in several counties
  • The gap between registered voters and actual votes highlights critical engagement challenges
Tools Used:
  • Power BI for dashboards, slicers, maps, and KPIs
  • Excel/CSV for data cleaning and structure
Intended Users:
  • Civic educators tracking voter behavior
  • Policy analysts reviewing turnout gaps
  • Political observers studying regional shifts
  • Citizens and journalists seeking transparency
Demo available: Watch here